The local marketing budget at T-Mobile is used to drive traffic and conversions through highly contextual ads.

For our team, the struggle had been finding authentic shots with Un-Carrier attitude, in a setting that accurately represented the local area where the ad would be displayed.

Stock images, while cost effective, were failing us in every other aspect.

If a photo feels forced, fake, or inauthentic, then the brands message feels the same…

If our photography is believable, then our claims become more believable. 

Claims like: We are NOT like other wireless companies. We’re a wireless revolution. Unsatisfied with the status quo. Unafraid to innovate. We’re all about the customer. Building a network around their needs. The other carriers see just $$$; we see people. People just like us. 

This was our chance to show everyone what we’ve been talking about.